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The domain has the following in the web page, "Interest free payment plans are available on all wedding gowns." We observed that the web site also stated " Thank you for contacting us." It also stated " We will get back to you as soon as possible. Our January sale is now on offering every bride who places an order on a new gown a whopping 10 off their order - PLUS as an extra special thank you, we will give you a FREE 100 accessories voucher to use as you please. Offer is on throughout January and can be secured with a deposit." The header had Venus Bridal UK as the highest ranking keyword. This keyword was followed by Verise Bridal, Alison Louise Bridal, and Belper which isn't as urgent as Venus Bridal UK. The other words the site uses is Wedding Dresses. Wedding Dress is also included and might not be seen by web crawlers.